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Choose whether you want to focus on global or local rankings Knowing this, you must decide whether to focus on Google local rank tracking and aim for customers in your business area or get more traffic by targeting a higher global SEO rank.įig.
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On the other hand, localized keywords specifically target audiences within the local environment, like a town or vicinity, to get relevant traffic from that area. Global SEO focuses on using generic keywords to get traffic to a website. This is the difference between aiming for a high global SEO rank and local SERP. What it also means is that unless you consider the whole world as your target audience, you probably only care to target a certain MAIN area (like most businesses). What it means is that your term might not rank too high in a general search, yet it could be in the top 10 for a person who searches from Berlin, for example. The difference in rank could be STAGGERING at times. Well fine, perhaps not yet entirely, but it does know where the search is happening from, even if you use incognito search. So, for instance, a person who searches “cat food” from Paris will see different results than a person who searches that from New York, and so on. Let’s start with the first somewhat uneasy truth: Google knows where you are at all times!! Google Knows Only What You Tell Themįig.
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And this misunderstanding is preventing you from truly utilizing the POWER of our technology to help grow your business with your SEO ninjutsu. It seems that many users have a MAJOR misunderstanding of how Google tracking works. In the 4 th and final part, I’m going to discuss a slightly confusing-but nonetheless VERY important-subject, and that is the difference between local and global rank tracking.
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